Ben Brignell – Practical design principles



Design principles are a vital tool for designers to assist teams in decision-making and successfully meeting a common goal. We’ll take a look at some real-world examples from brands, individuals and organisations. Focused hands-on activities will help groups of participants create their own.

A brief overview of the concept of design principles covering the key points: What are design principles? What types are there? Why are they valuable? Who are they for? How do we use them?

Participants will then work in teams on a sample project to create, review and share some design principles.

About Ben

Ben Brignell is a freelance design consultant from London. For a long time he’s been building brands and products with pen, paper and code. He manages an open-source collection of design principles and methods. Ben helps organisations and individuals define their own. He’s interested in design principles and how they benefit design, infrastructure and architecture. As a multidisciplinary designer he consults on content, design systems, and responsive design. He believes in building products that anyone can use on any device. Carrying a sketchbook at all times Ben sketches his surroundings. The rest of the time Ben makes Twitter bots and pickles.