Joe Macleod – Designing ends

Ends presents a compelling story of societies distancing of responsibility and why engaging with consumer off-boarding could be the answer to some of consumption’s biggest ills. The Ends Workshop will present a high level overview of designing ends. It will share the theme. Followed by an introduction to the Ends canvas. Then a short exercise in designing for descending engagement.

About Joe

Joe Macleod has decades of product development experience across digital, product and service sectors. Previously Head of Design at the award-winning studio Ustwo. He then spent 3 years on the Closure Experiences project researching, writing and publishing the Ends book. He now speaks at conferences across the world and is the founder of andEnd – the world’s first customer ending business.